Intro
Marketing Technologist
Intro
Marketing Technologist
Growth, strategy, and business leader with 10+ years in technology startups. I bring an expert understanding of domain agnostic T shaped marketing, and the ability to communicate across product, customer experience, pricing, engineering, design, finance, operations.
As a cross-functional contributor, I collaborate across internal growth levers throughout the business. My experience has primarily been starting as the sole marketer or as part a small team, driving success, and evolving into a mentorship role to grow out the team.
Skills
Skills
Grow your Online Business
What stage is your business in? What can I help you with?
Vision
Fire bullets, then fire cannonballs
- Market Research
- Brand development / positioning
- Product positioning
- Research and define your audience
Launch
Launch early, launch often
- Website
- Social Media
- Community
- SEO
- Reporting and Analytics
- Go to Market Strategy
Fit
Fail fast
- Surveys
- Business Analytics
- Customer Support and Success
SCALE
Challenge everything
- Building and managing sales, marketing and support teams
- Marketing and Business Automation
- Creating processes and systems
- Pricing strategies
- New market opportunities
- Industry specific initiatives
Traction
Always be testing
- Performance Marketing Methodology
- Conversion Rate Optimization
- Email Marketing
- Content Marketing
Testimonials
Testimonials
Testimonials
"I had the distinct pleasure of working with Mark on a couple projects at Canada Wide Media. Mark demonstrated a strong understanding of effective online marketing strategies and SEO tactics that drove measurable outcomes on BCBusiness.ca. With a working knowledge of UX and design principles and hands on experience in web development, Mark also played an integral role in the rebrand/relaunch of BCLiving.ca. I have only positive feedback on and experience in working with Mark and would recommend him for any online marketing or web development position."
- Raymond Yip
"Mark is an awesome teammate that goes over-and-beyond to keep team happiness high, engagement elevated and morale maximized. Through multiple relocations, office buildout, team multiplying and aggressive growth, Mark remained consistent and flexible--giving his 100%. If Mark's interested in your organization, it's worth your time to take his meeting."
- Johnathan Siegel
"I found Mark to be a very talented and capable individual. His work for us was highly regarded, and was always well received by our customers."
- Andrew McFarlane
"Mark didn't so much teach me at BCIT as expose me to what I needed to know, and provide guidance and ideas of how to get there. As a student new to the tech industry, that is invaluable.
Mark is an industry professional first, and an instructor second. His knowledge, experience, and expertise of all aspects of the tech industry, from development, to web marketing, and trendsetting are directly translated in the classroom; everything he taught us was directly relevant, and has in fact been crucial in my employment after graduating."
- Ed White
"Mark was a pleasure to work with he is results-oriented and filled with purpose. Mark brought inspiration and vision to Filepicker and implemented new ideas with ease. His ability to lead multiple projects for various stakeholders was helped by his good nature and approachability. Mark understands what it takes to create success."
- Dylan Simpson
"Mark is a fellow Web Standardista, his enthusiasm and desire for all things Web warms my heart. I trust that anything he does applies best practices for web development and enhancing the user experience."
- Dianna McDonald
"Mark is great to work with on web, video and interactive projects. His work is top notch and he strives for the best results every time. He is someone that I can rely on for getting the job done with excellence!"
- Danielle Borisoff
"Mark is a fantastic employee with extremely valued skills in the Web Development Industry. He is incredibly knowledgeable and can find the right solution to any given problem. He is a true talent with a keen personality full of energy and friendliness, which help in keeping Mark a cut above the rest."
- Devin Leggett
"I first met Mark when he instructed one of my classes at the British Columbia Institute of Technology. Mark's enthusiasm and passion immediately made an impression on me and after working with him for 8 months I also came to see him as a hard working, motivated and knowledgeable person. He offers his help without hesitation and if he doesn't have an answer for a question, which is rare, he knows how to find one."
- Chris Brenner
"Mark is a positive and enthusiastic teacher who has impressed on our class a great passion for technology trends. He not only taught us what was required but also had the initiative to help us find inspiration. He understands the nature of the industry and his applicable lessons helped me through my practicum. Students will benefit from having him as an instructor!"
- Astrid Agbayani
I had the opportunity to work with Mark at Filepicker and he has always been one of the most reliable and brilliant person I have worked with. Thanks to his positive attitude he always knew how to motivate our team on all occasions.
I was also impressed how he managed and coordinated all his projects at Filepicker. Mark is a true professional, open minded, focused on objectives, looking for creative ideas and avoids conflicts. He has a good knowledge about online marketing, IT solutions, and constantly develops himself. For coworkers he is always helpful and has positive attitude, what makes working atmosphere very pleasant.
- Sławomir Zabkiewicz
Case Studies
Case Studies
Case Studies
FIlepicker
After being hired in Vancouver, I relocated to the US for 16 months and grew the marketing team from one to seven.
Results:
- Revenue grew by 500% in one year
- Created and optimized onboarding process that increased signup to install by 75%
- Created ad campaigns that had 14%+ CTR
CloudApp
Initiated the growth marketing role using search marketing, paid acquisition, and referral marketing.
Results:
- Added 1 million users in three months
BCBusiness
Worked with the development, sales, and executive teams to align project objectives.
Results:
- Stopped a significant steady decline and boosted organic search traffic by 125%
- Ran two contests that brought in over 10,000, and 15,000 unique visits
Kashoo
In charge of marketing site including redesign, development, and SEO. Took over the support team and redesigned entire process.
Results:
- Increased traffic by 400%, trials by 420% and sales by 250%
- Customer satisfaction to 95%+
Contact
Contact
Lets chat!
What are you working on? Send me a note and I'll let you know if I can help. Thanks!
Location
North Vancouver, BC
