Intro

Marketing Technologist

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Intro

Marketing Technologist

Growth, strategy, and business leader with 10+ years in technology startups. I bring an expert understanding of domain agnostic T shaped marketing, and the ability to communicate across product, customer experience, pricing, engineering, design, finance, operations.

As a cross-functional contributor, I collaborate across internal growth levers throughout the business. My experience has primarily been starting as the sole marketer or as part a small team, driving success, and evolving into a mentorship role to grow out the team.

Skills

Grow your Online Business

What stage is your business in? What can I help you with?

Vision

Fire bullets, then fire cannonballs

Market Research
Brand development / positioning
Product positioning
Research and define your audience

Launch

Launch early, launch often

Website
Social Media
Community
SEO
Reporting and Analytics
Go to Market Strategy

Fit

Fail fast

Surveys
Business Analytics
Customer Support and Success

SCALE

Challenge everything

Building and managing sales, marketing and support teams
Marketing and Business Automation
Creating processes and systems
Pricing strategies
New market opportunities
Industry specific initiatives

Traction

Always be testing

Performance Marketing Methodology
Conversion Rate Optimization
Email Marketing
Content Marketing

Testimonials

"I had the distinct pleasure of working with Mark on a couple projects at Canada Wide Media. Mark demonstrated a strong understanding of effective online marketing strategies and SEO tactics that drove measurable outcomes on BCBusiness.ca. With a wo… — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"Mark is an awesome teammate that goes over-and-beyond to keep team happiness high, engagement elevated and morale maximized. Through multiple relocations, office buildout, team multiplying and aggressive growth, Mark remained consistent and flexibl… — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"I found Mark to be a very talented and capable individual. His work for us was highly regarded, and was always well received by our customers."- Andrew McFarlane — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"Mark didn't so much teach me at BCIT as expose me to what I needed to know, and provide guidance and ideas of how to get there. As a student new to the tech industry, that is invaluable. Mark is an industry professional first, and an instructo… — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"Mark was a pleasure to work with he is results-oriented and filled with purpose. Mark brought inspiration and vision to Filepicker and implemented new ideas with ease. His ability to lead multiple projects for various stakeholders was helped by his… — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"Mark is a fellow Web Standardista, his enthusiasm and desire for all things Web warms my heart. I trust that anything he does applies best practices for web development and enhancing the user experience."- Dianna McDonald — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"Mark is great to work with on web, video and interactive projects. His work is top notch and he strives for the best results every time. He is someone that I can rely on for getting the job done with excellence!"- Danielle Borisoff — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"Mark is a fantastic employee with extremely valued skills in the Web Development Industry. He is incredibly knowledgeable and can find the right solution to any given problem. He is a true talent with a keen personality full of energy and friendlin… — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"I first met Mark when he instructed one of my classes at the British Columbia Institute of Technology. Mark's enthusiasm and passion immediately made an impression on me and after working with him for 8 months I also came to see him as a hard worki… — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

"Mark is a positive and enthusiastic teacher who has impressed on our class a great passion for technology trends. He not only taught us what was required but also had the initiative to help us find inspiration. He understands the nature of the indu… — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

I had the opportunity to work with Mark at Filepicker and he has always been one of the most reliable and brilliant person I have worked with. Thanks to his positive attitude he always knew how to motivate our team on all occasions.I was also impres… — I had the opportunity to work with Mark at Filepicker and he has always been one of the most reliable and brilliant person I have worked with. Thanks to his positive attitude he always knew how to motivate our team on all occasions.
I was also impressed how he managed and coordinated all his projects at Filepicker. Mark is a true professional, open minded, focused on objectives, looking for creative ideas and avoids conflicts. He has a good knowledge about online marketing, IT solutions, and constantly develops himself. For coworkers he is always helpful and has positive attitude, what makes working atmosphere very pleasant.
**- Sławomir Zabkiewicz**

Case Studies

Screen Shot 2015-09-02 at 8.25.38 AM.png — Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

FIlepicker

After being hired in Vancouver, I relocated to the US for 16 months and grew the marketing team from one to seven.

Results:

Revenue grew by 500% in one year
Created and optimized onboarding process that increased signup to install by 75%
Created ad campaigns that had 14%+ CTR