Intro
Marketing Technologist
Intro
Marketing Technologist
Growth, strategy, and business leader with 10+ years in technology startups. I bring an expert understanding of domain agnostic T shaped marketing, and the ability to communicate across product, customer experience, pricing, engineering, design, finance, operations.
As a cross-functional contributor, I collaborate across internal growth levers throughout the business. My experience has primarily been starting as the sole marketer or as part a small team, driving success, and evolving into a mentorship role to grow out the team.
Skills
Skills
Grow your Online Business
What stage is your business in? What can I help you with?
Vision
Fire bullets, then fire cannonballs
- Market Research
- Brand development / positioning
- Product positioning
- Research and define your audience
Launch
Launch early, launch often
- Website
- Social Media
- Community
- SEO
- Reporting and Analytics
- Go to Market Strategy
Fit
Fail fast
- Surveys
- Business Analytics
- Customer Support and Success
SCALE
Challenge everything
- Building and managing sales, marketing and support teams
- Marketing and Business Automation
- Creating processes and systems
- Pricing strategies
- New market opportunities
- Industry specific initiatives
Traction
Always be testing
- Performance Marketing Methodology
- Conversion Rate Optimization
- Email Marketing
- Content Marketing
Testimonials
Testimonials
Testimonials
I had the opportunity to work with Mark at Filepicker and he has always been one of the most reliable and brilliant person I have worked with. Thanks to his positive attitude he always knew how to motivate our team on all occasions.
I was also impressed how he managed and coordinated all his projects at Filepicker. Mark is a true professional, open minded, focused on objectives, looking for creative ideas and avoids conflicts. He has a good knowledge about online marketing, IT solutions, and constantly develops himself. For coworkers he is always helpful and has positive attitude, what makes working atmosphere very pleasant.
- Sławomir Zabkiewicz
Case Studies
Case Studies
Case Studies
FIlepicker
After being hired in Vancouver, I relocated to the US for 16 months and grew the marketing team from one to seven.
Results:
- Revenue grew by 500% in one year
- Created and optimized onboarding process that increased signup to install by 75%
- Created ad campaigns that had 14%+ CTR
CloudApp
Initiated the growth marketing role using search marketing, paid acquisition, and referral marketing.
Results:
- Added 1 million users in three months
BCBusiness
Worked with the development, sales, and executive teams to align project objectives.
Results:
- Stopped a significant steady decline and boosted organic search traffic by 125%
- Ran two contests that brought in over 10,000, and 15,000 unique visits
Kashoo
In charge of marketing site including redesign, development, and SEO. Took over the support team and redesigned entire process.
Results:
- Increased traffic by 400%, trials by 420% and sales by 250%
- Customer satisfaction to 95%+
Contact
Contact
Lets chat!
What are you working on? Send me a note and I'll let you know if I can help. Thanks!
Location
North Vancouver, BC
