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Intro


Marketing Technologist

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Intro


Marketing Technologist

 

Since 2002 I’ve been finding creative solutions for businesses online. The web wasn’t very user friendly, so I became a LAMP developer to build usable websites. Flash became hugely popular, so I learnt ActionScript. Web2.0 brought UX to the forefront so I found a new niche by getting into social, SEO, and support.

For the past six years I've focused on growing software as a service or recurring revenue businesses. 

As a part time instructor at BCIT I’ve enjoyed being able to give back and share my knowledge.

 
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Skills


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Skills


Grow your Online Business

What stage is your business in? What can I help you with? 

 

Vision

Fire bullets, then fire cannonballs

  • Market Research
  • Brand development / positioning
  • Product positioning
  • Research and define your audience

Launch

Launch early, launch often

  • Website
  • Social Media
  • Community
  • SEO
  • Reporting and Analytics
  • Go to Market Strategy

Fit

Fail fast

  • Surveys
  • Business Analytics
  • Customer Support and Success

SCALE

Challenge everything

  • Building and managing sales, marketing and support teams
  • Marketing and Business Automation
  • Creating processes and systems
  • Pricing strategies
  • New market opportunities
  • Industry specific initiatives

Traction

Always be testing

  • Performance Marketing Methodology
  • Conversion Rate Optimization
  • Email Marketing
  • Content Marketing
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Testimonials


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Testimonials


Testimonials

"I had the distinct pleasure of working with Mark on a couple projects at Canada Wide Media. Mark demonstrated a strong understanding of effective online marketing strategies and SEO tactics that drove measurable outcomes on BCBusiness.ca. With a working knowledge of UX and design principles and hands on experience in web development, Mark also played an integral role in the rebrand/relaunch of BCLiving.ca. I have only positive feedback on and experience in working with Mark and would recommend him for any online marketing or web development position." - Raymond Yip

"I had the distinct pleasure of working with Mark on a couple projects at Canada Wide Media. Mark demonstrated a strong understanding of effective online marketing strategies and SEO tactics that drove measurable outcomes on BCBusiness.ca. With a working knowledge of UX and design principles and hands on experience in web development, Mark also played an integral role in the rebrand/relaunch of BCLiving.ca. I have only positive feedback on and experience in working with Mark and would recommend him for any online marketing or web development position."

- Raymond Yip

"Mark is an awesome teammate that goes over-and-beyond to keep team happiness high, engagement elevated and morale maximized. Through multiple relocations, office buildout, team multiplying and aggressive growth, Mark remained consistent and flexible--giving his 100%. If Mark's interested in your organization, it's worth your time to take his meeting." - Johnathan Siegel

"Mark is an awesome teammate that goes over-and-beyond to keep team happiness high, engagement elevated and morale maximized. Through multiple relocations, office buildout, team multiplying and aggressive growth, Mark remained consistent and flexible--giving his 100%. If Mark's interested in your organization, it's worth your time to take his meeting."

- Johnathan Siegel

"I found Mark to be a very talented and capable individual. His work for us was highly regarded, and was always well received by our customers." - Andrew McFarlane

"I found Mark to be a very talented and capable individual. His work for us was highly regarded, and was always well received by our customers."

- Andrew McFarlane

"Mark didn't so much teach me at BCIT as expose me to what I needed to know, and provide guidance and ideas of how to get there. As a student new to the tech industry, that is invaluable.  Mark is an industry professional first, and an instructor second. His knowledge, experience, and expertise of all aspects of the tech industry, from development, to web marketing, and trendsetting are directly translated in the classroom; everything he taught us was directly relevant, and has in fact been crucial in my employment after graduating." - Ed White

"Mark didn't so much teach me at BCIT as expose me to what I needed to know, and provide guidance and ideas of how to get there. As a student new to the tech industry, that is invaluable. 

Mark is an industry professional first, and an instructor second. His knowledge, experience, and expertise of all aspects of the tech industry, from development, to web marketing, and trendsetting are directly translated in the classroom; everything he taught us was directly relevant, and has in fact been crucial in my employment after graduating."

- Ed White

 
"Mark was a pleasure to work with he is results-oriented and filled with purpose. Mark brought inspiration and vision to Filepicker and implemented new ideas with ease. His ability to lead multiple projects for various stakeholders was helped by his good nature and approachability. Mark understands what it takes to create success." - Dylan Simpson

"Mark was a pleasure to work with he is results-oriented and filled with purpose. Mark brought inspiration and vision to Filepicker and implemented new ideas with ease. His ability to lead multiple projects for various stakeholders was helped by his good nature and approachability. Mark understands what it takes to create success."

- Dylan Simpson

"Mark is a fellow Web Standardista, his enthusiasm and desire for all things Web warms my heart. I trust that anything he does applies best practices for web development and enhancing the user experience." - Dianna McDonald

"Mark is a fellow Web Standardista, his enthusiasm and desire for all things Web warms my heart. I trust that anything he does applies best practices for web development and enhancing the user experience."

- Dianna McDonald

"Mark is great to work with on web, video and interactive projects. His work is top notch and he strives for the best results every time. He is someone that I can rely on for getting the job done with excellence!" - Danielle Borisoff

"Mark is great to work with on web, video and interactive projects. His work is top notch and he strives for the best results every time. He is someone that I can rely on for getting the job done with excellence!"

- Danielle Borisoff

"Mark is a fantastic employee with extremely valued skills in the Web Development Industry. He is incredibly knowledgeable and can find the right solution to any given problem. He is a true talent with a keen personality full of energy and friendliness, which help in keeping Mark a cut above the rest." - Devin Leggett

"Mark is a fantastic employee with extremely valued skills in the Web Development Industry. He is incredibly knowledgeable and can find the right solution to any given problem. He is a true talent with a keen personality full of energy and friendliness, which help in keeping Mark a cut above the rest."

- Devin Leggett

"I first met Mark when he instructed one of my classes at the British Columbia Institute of Technology. Mark's enthusiasm and passion immediately made an impression on me and after working with him for 8 months I also came to see him as a hard working, motivated and knowledgeable person. He offers his help without hesitation and if he doesn't have an answer for a question, which is rare, he knows how to find one." - Chris Brenner

"I first met Mark when he instructed one of my classes at the British Columbia Institute of Technology. Mark's enthusiasm and passion immediately made an impression on me and after working with him for 8 months I also came to see him as a hard working, motivated and knowledgeable person. He offers his help without hesitation and if he doesn't have an answer for a question, which is rare, he knows how to find one."

- Chris Brenner

"Mark is a positive and enthusiastic teacher who has impressed on our class a great passion for technology trends. He not only taught us what was required but also had the initiative to help us find inspiration. He understands the nature of the industry and his applicable lessons helped me through my practicum. Students will benefit form having him as an instructor!" - Astrid Agbayani

"Mark is a positive and enthusiastic teacher who has impressed on our class a great passion for technology trends. He not only taught us what was required but also had the initiative to help us find inspiration. He understands the nature of the industry and his applicable lessons helped me through my practicum. Students will benefit form having him as an instructor!"

- Astrid Agbayani

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Case Studies


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Case Studies


Case Studies

 
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Ryan Leech

While working directly with the business owner, I strategized and implemented a new business model. I implemented everything from the website, email marketing, community, SEO, performance marketing and more.

Results:

  • Changed the company from single purchase to a recurring revenue model. 
  • Generated over 700 active paid members in 6 months.
  • Increased total revenue by 300%+.
  • FB page likes from 4,000 to 15,000+.
  • Email marketing list from 2,500 to 14,000+.
  • Created, implemented and managed marketing campaigns that have an ROI of 455%.
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FIlepicker

After being hired in Vancouver, I relocated to the US for 16 months and grew the marketing team from one to seven.

Results:

  • Revenue grew by 500% in one year
  • Created and optimized onboarding process that increased signup to install by 75%
  • Created ad campaigns that had 14%+ CTR
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CloudApp

Initiated the growth marketing role using search marketing, paid acquisition, and referral marketing. 

Results:

  • Added 1 million users in three months

BCBusiness

Worked with the development, sales, and executive teams to align project objectives.

Results:

  • Stopped a significant steady decline and boosted organic search traffic by 125%
  • Ran two contests that brought in over 10,000, and 15,000 unique visits

 

Kashoo

In charge of marketing site including redesign, development, and SEO. Took over the support team and redesigned entire process.

Results:

  • Increased traffic by 400%, trials by 420% and sales by 250%
  • Customer satisfaction to 95%+
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Contact


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Contact


Lets chat!

What are you working on? Send me a note and I'll let you know if I can help. Thanks!

Name *
Name

 

Location

North Vancouver, BC

 
 

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